Hi, I’m Seann Hogan.
I lead brands where trust matters.
For more than 15 years, I’ve worked at the intersection of brand, storytelling, and operations inside regulated, experience-driven businesses. I align narrative with commercial performance across hospitality, retail, e-commerce, and experiential platforms.
I partner closely with ownership and executive teams to build strong, disciplined organizations. I help legacy brands evolve without losing their foundation, and I turn strategy into focused execution that drives measurable, sustainable growth.
My Experience
VICE PRESIDENT of BRAND EXPERIENCE
Wally’s Wine & Spirits | Los Angeles, California
2022 - 2026
Brand Strategy & Stewardship
Led enterprise brand strategy across retail, hospitality, and e-commerce environments, ensuring consistent brand expression aligned with long-term brand equity and growth objectives.
Creative & Brand Direction
Provided executive-level oversight of creative direction across marketing, in-store environments, and strategic brand partnerships, maintaining disciplined brand standards across all consumer touchpoints.
Omnichannel Brand Alignment
Aligned physical and digital brand experiences to support a cohesive consumer journey, strengthening brand engagement across on-premise, retail, and direct-to-consumer channels.
Experiential Marketing & Events
Directed experiential marketing initiatives including wine tastings, culinary events, and brand-led experiences to strengthen brand storytelling, drive loyalty, and support commercial goals.
Team Leadership & Development
Built, led, and developed cross-functional brand and creative teams, establishing clear standards, accountability, and training frameworks to support consistent brand execution.
Consumer Insights & Personalization
Leveraged consumer data and CRM insights to inform brand strategy, personalization initiatives, and experience design, improving relevance and engagement across key audiences.
Budget Ownership & ROI Accountability
Owned and managed advertising and media budgets exceeding $500K, prioritizing investments to support brand objectives and deliver measurable revenue impact.
Executive & Agency Collaboration
Partnered closely with ownership, executive leadership, internal stakeholders, and external agencies to align brand initiatives with business priorities and deliver revenue-generating programs.
VICE PRESIDENT of HOSPITALITY MARKETING & DESIGN
The Madison Melle Agency | Los Angeles, California
2021 - 2022
Brand Development & Identity
Oversaw the creation and implementation of cohesive campaigns to enhance clients’ brand recognition and customer engagement across digital and physical channels.
Creative Direction & Production
Managed the design and production of print/digital assets—advertisements, brochures, social media posts—ensuring brand guidelines and narratives were upheld.
Digital Marketing Strategy
Implemented SEO, PPC advertising, and other performance-driven tactics to optimize client campaigns and strengthen market positions.
Market Analysis & Positioning
Monitored emerging trends and competitive landscapes, making brand strategy recommendations to reinforce clients’ market presence.
Project & Budget Oversight
Managed budgets effectively, ensuring timely and on-budget project completion. Contributed to new business development via presentations and proposals.
DIRECTOR of HOSPITALITY / DESIGN, FOUNDING LEADERSHIP TEAM
PS (formerly The Private Suite) | Los Angeles, California
2016 - 2021
End-to-End Brand Experience Strategy
Designed and implemented a comprehensive customer journey framework and service standards to ensure a consistent, premium brand experience across all consumer touchpoints.
Brand Voice & Identity Leadership
Established and governed a unified brand voice and visual identity across digital platforms and brand communications, strengthening recognition, trust, and long-term brand equity.
Strategic Partnerships & Brand Amplification
Developed and led strategic partnerships with luxury brands and curated influencer relationships to extend brand reach and reinforce positioning within high-value audiences.
Consumer Insights & Experience Optimization
Applied customer feedback, market research, and performance insights to refine brand experiences and ensure alignment with brand values and guest expectations.
Large-Scale Team Leadership & Development
Led and developed teams of over 70 managers and staff through structured training and leadership programs, driving consistent, brand-aligned service execution.
Integrated Marketing & Campaign Leadership
Oversaw integrated, multi-channel brand initiatives to support awareness, engagement, and business objectives while maintaining disciplined brand standards.
MEDIA MANAGER
Gavin de Becker & Associates | Los Angeles, California
2012 - 2016
Creative Direction (Photo/Video)
Conceptualized and directed internal/external still and motion projects, bolstering the organization’s brand presence and visual impact.
Brand Consistency & Social Media
Built and maintained a coherent brand voice on social media platforms, driving brand awareness and engagement.
Talent & Event Branding
Led all veteran recruitment initiatives, developing engaging social media campaigns and marketing materials to highlight the organization’s commitment to veteran employment.
Cross-Functional Collaboration
Worked closely with HR, Marketing, and Operations to align recruitment branding strategies with the organization’s overarching goals.
Data Analysis & Continuous Improvement
Tracked key metrics for recruitment initiatives and made data-driven decisions to refine branding approaches over time.
Military Service
UNITED STATES MARINE CORPS
E4 Corporal - Communications Manager / Multi-Channel Equipment Operator
2000 - 2004
Honorable Discharge
Navy & Marine Corps Achievement Medal
Marine Corps Good Conduct Medal
Global War on Terrorism Expeditionary Medal
Global War on Terrorism Service Medal
Presidential Unit Citation
Sea Service Deployment Ribbon
National Defense Service Medal
Certificate of Commendation
Letter of Appreciation
Education
Master of Science - Digital Marketing
Full Sail University | Winter Park, Florida
Full Class Salutatorian
Advanced Achievement Award
Course Directors Award
Bachelor of Science - Graphic Design
Full Sail University | Winter Park, Florida
Diploma - Classic Culinary Arts + Restaurant Management
The French Culinary Institute | New York, New York